{"id":31916,"date":"2025-05-07T14:48:30","date_gmt":"2025-05-07T14:48:30","guid":{"rendered":"https:\/\/hurak.com\/blog\/?p=31916"},"modified":"2025-11-27T17:57:55","modified_gmt":"2025-11-27T17:57:55","slug":"sell-alcohol-online-uk-guide","status":"publish","type":"post","link":"https:\/\/hurak.com\/blog\/sell-alcohol-online-uk-guide","title":{"rendered":"Selling Alcohol Online in the UK: A Complete Legal &amp; Licensing Guide (2025)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31916\" class=\"elementor elementor-31916\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8033b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8033b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac2283\" data-id=\"dac2283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-500b3bf elementor-widget elementor-widget-text-editor\" data-id=\"500b3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selling alcohol online can be a profitable venture, but it comes with a set of legal and licensing requirements that must be met. In this guide, we will walk you through the essential steps and information needed to sell alcohol online in the UK, ensuring you remain compliant with the law.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-32465 size-full\" src=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/stocked-wine-and-liquor-bottles-in-a-cellar.webp\" alt=\"Bottles of wine and liquor neatly stocked in a cellar, ready for sale online.\" width=\"1000\" height=\"561\" srcset=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/stocked-wine-and-liquor-bottles-in-a-cellar.webp 1000w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/stocked-wine-and-liquor-bottles-in-a-cellar-300x168.webp 300w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/stocked-wine-and-liquor-bottles-in-a-cellar-768x431.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157b41d elementor-widget elementor-widget-text-editor\" data-id=\"157b41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Do You Need a Licence to Sell Alcohol Online in the UK?<\/strong><\/h2><p>Before you start selling alcohol online, it&#8217;s essential to determine whether you need a licence. The simple answer is yes, if you plan to sell alcohol in the UK, you need the appropriate licences. This includes obtaining a Personal Licence and a Premises Licence. These licences allow you to legally sell alcohol and ensure that you\u2019re operating within the law.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c987b0 elementor-widget elementor-widget-text-editor\" data-id=\"8c987b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The Two Main Alcohol Licences You\u2019ll Need<\/strong><\/h2><p>Selling alcohol online in the UK requires obtaining two licences:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb80567 elementor-widget elementor-widget-text-editor\" data-id=\"bb80567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Personal Licence<\/h3><p>To sell alcohol, the person responsible for the alcohol sales must hold a <strong>Personal Licence<\/strong>. This licence allows you to legally sell alcohol, either for on-site consumption or retail.<\/p><p>To obtain a Personal Licence, you\u2019ll need to complete APLH training course and pass the necessary exam. Once you\u2019ve passed, you can apply to your local council for the licence.<\/p><p>For a step-by-step breakdown of the process, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/blog\/how-to-get-an-alcohol-personal-licence\" target=\"_blank\" rel=\"noopener\">learn how to get an Alcohol Personal Licence in the UK<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d586987 elementor-widget elementor-widget-html\" data-id=\"d586987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<style>\r\n\/* The Modal *\/\r\n.ebook-modal {\r\n  display: none; \/* Hidden by default *\/\r\n  position: fixed;\r\n  z-index: 1050;\r\n  left: 0;\r\n  top: 0;\r\n  width: 100%;\r\n  height: 100%;\r\n  overflow: auto;\r\n  background-color: rgba(0,0,0,0.5);\r\n  justify-content: center;\r\n  align-items: flex-start; \/* Align to top *\/\r\n  padding-top: 20px; \/* 20px from top *\/\r\n}\r\n\r\n\/* Modal Content *\/\r\n.ebook-modal-content {\r\n  background-color: #fefefe;\r\n  padding: 30px;\r\n  border: 1px solid #888;\r\n  border-radius: 8px;\r\n  width: 70%;\r\n  max-width: 700px;\r\n  position: relative;\r\n  display: flex;\r\n  flex-direction: column;\r\n  align-items: stretch;\r\n  box-sizing: border-box;\r\n  margin: 0 auto; \/* Center horizontally *\/\r\n}\r\n\r\n\/* Header *\/\r\n.ebookModal-header {\r\n  color: #0f7c90;\r\n  font-size: 26px;\r\n  margin-bottom: 20px;\r\n  text-align: center;\r\n}\r\n\r\n\/* Close Button *\/\r\n.ebookModal-close {\r\n  color: #aaaaaa;\r\n  font-size: 24px;\r\n  font-weight: bold;\r\n  cursor: pointer;\r\n  position: absolute;\r\n  top: 15px;\r\n  right: 20px;\r\n}\r\n\r\n.ebookModal-close:hover,\r\n.ebookModal-close:focus {\r\n  color: #000;\r\n  text-decoration: none;\r\n}\r\n\r\n\/* WPForms submit button *\/\r\ndiv.wpforms-container-full .wpforms-form input[type=submit],\r\ndiv.wpforms-container-full .wpforms-form button[type=submit],\r\ndiv.wpforms-container-full .wpforms-form .wpforms-page-button {\r\n    border: 1px solid #ddd;\r\n    font-size: 1em;\r\n    font-family: inherit;\r\n    padding: 10px 20px;\r\n    background: #0f7c90;\r\n    color: white;\r\n    border-radius: 8px;\r\n    width: 100%;\r\n    box-sizing: border-box;\r\n    margin-top: 15px;\r\n}\r\n\r\n\/* Hide WPForms errors *\/\r\ndiv.wpforms-container-full .wpforms-form label.wpforms-error {\r\n    display: none;\r\n}\r\n\r\n\/* Responsive *\/\r\n@media (max-width: 576px) {\r\n  .ebook-modal-content {\r\n    width: 90%;\r\n    padding: 20px;\r\n    max-height: 80vh;\r\n  }\r\n  .ebookModal-header {\r\n    font-size: 20px;\r\n  }\r\n}\r\n\r\n@media (min-width: 577px) and (max-width: 1024px) {\r\n  .ebook-modal-content {\r\n    width: 80%;\r\n    max-height: 75vh;\r\n  }\r\n  .ebookModal-header {\r\n    font-size: 22px;\r\n  }\r\n}\r\n<\/style>\r\n\r\n\r\n\r\n<!-- The Modal -->\r\n<div id=\"ebookModal\" class=\"ebook-modal\">\r\n\r\n  <!-- Modal content -->\r\n  <div class=\"ebook-modal-content\">\r\n      \r\n        \r\n    <h5 class=\"ebookModal-header\">\r\n Download our Personal Licence (APLH) Test Prep Book for free!\r\n    <\/h5>\r\n    <span onclick=\"closeEbookWindow()\" class=\"ebookModal-close\">&times;<\/span>\r\n <div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-20453\"><form id=\"wpforms-form-20453\" class=\"wpforms-validate wpforms-form\" data-formid=\"20453\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/blog\/wp-json\/wp\/v2\/posts\/31916\" data-token=\"15c252ba648e93659e4d1526228bf792\" data-token-time=\"1776958021\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-20453-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-20453-field_1\">Full Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-20453-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Enter your full name\" required><\/div><div id=\"wpforms-20453-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-20453-field_2\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-20453-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Enter your email\" spellcheck=\"false\" required><\/div><div id=\"wpforms-20453-field_9-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"9\"><label class=\"wpforms-field-label\" for=\"wpforms-20453-field_9\">Contact number <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-20453-field_9\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][9]\" placeholder=\"Enter your contact no\" required><\/div><div id=\"wpforms-20453-field_4-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"4\"><label class=\"wpforms-field-label\">Are you interested in getting a Personal Licence?<\/label><ul id=\"wpforms-20453-field_4\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-20453-field_4_1\" name=\"wpforms[fields][4]\" value=\"Yes\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20453-field_4_1\">Yes<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-20453-field_4_2\" name=\"wpforms[fields][4]\" value=\"No\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-20453-field_4_2\">No<\/label><\/li><\/ul><\/div><div id=\"wpforms-20453-field_16-container\" class=\"wpforms-field 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Message us below. We manage APLH qualifications, test bookings, and applications. <\/label><textarea id=\"wpforms-20453-field_16\" class=\"wpforms-field-medium\" name=\"wpforms[fields][16]\" ><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-hcaptcha\" ><div class=\"h-captcha\" data-sitekey=\"f2ac8936-6532-4db4-af82-cc680a60cdc6\"><\/div><input type=\"text\" name=\"g-recaptcha-hidden\" class=\"wpforms-recaptcha-hidden\" style=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\" data-rule-hcaptcha=\"1\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"20453\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/hurak.com\/blog\/wp-json\/wp\/v2\/posts\/31916\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-20453\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->\r\n    <\/div>\r\n    \r\n    \r\n\r\n<\/div>\r\n\r\n<script>\r\n\r\nfunction openEbookWindow(){\r\n document.getElementById(\"ebookModal\").style.display = \r\n \"block\";\r\n}\r\n\r\nfunction closeEbookWindow(){\r\n document.getElementById(\"ebookModal\").style.display = \r\n \"none\";\r\n}\r\n\r\n  var modal = document.getElementById(\"ebookModal\");\r\nwindow.onclick = function(event) {\r\n  if (event.target == modal) {\r\n  document.getElementById(\"ebookModal\").style.display = \r\n \"none\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e555293 elementor-widget elementor-widget-html\" data-id=\"e555293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<style>\r\n\r\n\r\n#myImg{\r\ncursor: pointer;\r\n}\r\n\r\n<\/style>\r\n\r\n\r\n<!-- Trigger\/Open The Modal -->\r\n<img decoding=\"async\" onclick=\"openEbookWindow()\" id=\"myImg\" src=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2024\/06\/aplh-handbook.webp\"\/>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074cee6 elementor-widget elementor-widget-text-editor\" data-id=\"074cee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Premises Licence<\/h3><p>If you are selling alcohol from a physical location, whether a store or a warehouse, you will also need a Premises Licence. This licence authorises a specific location to sell alcohol. You\u2019ll need to apply for this licence with your local council, and they will assess your application based on your business and the premises you operate from.<\/p><p><strong>Want to better understand the roles of each licence?<\/strong><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/blog\/differences-between-personal-licence-and-premises-licence\" target=\"_blank\" rel=\"noopener\">Read more about the differences between a Personal Licence and a Premises Licence<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8001139 elementor-widget elementor-widget-text-editor\" data-id=\"8001139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Why Alcohol Licences Exist<\/strong><\/h2><p>Alcohol licences in the UK aren&#8217;t just a bureaucratic requirement, they serve important public safety and regulatory purposes. Understanding these objectives helps you appreciate your responsibilities as a seller.<\/p><p>The key objectives of alcohol licensing include:<\/p><ul><li><strong>Preventing crime and disorder:<\/strong> Ensuring alcohol is sold responsibly to avoid alcohol-related disturbances.<\/li><li><strong>Promoting public safety:<\/strong> Protecting the health and safety of the public through proper control and monitoring.<\/li><li><strong>Preventing public nuisance:<\/strong> Reducing the risk of noise, anti-social behaviour, and other disturbances caused by irresponsible alcohol distribution.<\/li><li><strong>Protecting children from harm:<\/strong> Ensuring minors cannot access alcohol by enforcing robust age verification.<\/li><\/ul><p>Each of these objectives guides the decisions of local licensing authorities when granting or reviewing licences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6decc13 elementor-widget elementor-widget-text-editor\" data-id=\"6decc13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Age Verification and Legal Compliance Online<\/strong><\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-32466 size-full\" src=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk.webp\" alt=\"Flowchart illustrates the key steps involved in verifying a customer\u2019s age when selling alcohol online, including checkout\" width=\"2048\" height=\"938\" srcset=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk.webp 2048w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk-300x137.webp 300w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk-1024x469.webp 1024w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk-768x352.webp 768w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/age-verification-online-alcohol-sales-uk-1536x704.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><p>When selling alcohol online, <strong>age verification<\/strong> is a legal requirement. You must verify that all customers purchasing alcohol are over the age of 18. Failure to comply with this requirement can result in significant penalties, including fines and suspension of licences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927feb2 elementor-widget elementor-widget-text-editor\" data-id=\"927feb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>How to Ensure Age Compliance<\/h3><p>To ensure compliance, you must implement robust age verification systems at the point of sale and delivery. Age verification can be done manually by requesting a customer&#8217;s date of birth, or you can use third-party verification services like <strong>AgeChecked, VerifyMyAge,<\/strong> or<strong> Yoti.<\/strong> Additionally, make sure to check photo identification when delivering alcohol to confirm the recipient\u2019s age.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9cf7c elementor-widget elementor-widget-text-editor\" data-id=\"db9cf7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>How to Set Up Your Online Alcohol Business<\/strong><\/h2><p>Now that you understand the legalities and licences required, the next step is setting up your online alcohol business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c193e1d elementor-widget elementor-widget-text-editor\" data-id=\"c193e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Choose Your Selling Platform<\/h3><p>You\u2019ll need to decide whether to sell on your own website or use third-party platforms like <strong>Amazon<\/strong>. Each platform has its own set of requirements, so it&#8217;s essential to ensure that your business complies with both platform rules and the law.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb7206 elementor-widget elementor-widget-text-editor\" data-id=\"2cb7206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Apply for the Necessary Licences<\/h3><p>As we discussed earlier, obtaining a <strong>Personal Licence<\/strong> and a <strong>Premises Licence<\/strong> is a must. This ensures that you can legally sell alcohol online and deliver it to customers. You will need to ensure that both licences are up to date to avoid legal issues down the line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4428 elementor-widget elementor-widget-text-editor\" data-id=\"90a4428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Set Up Age Verification Systems<\/h3><p>Age verification is one of the most critical aspects of selling alcohol online. This ensures that underage individuals cannot purchase alcohol from your business. Make use of third-party services or set up manual systems to verify the age of customers at checkout and at the point of delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae8889 elementor-widget elementor-widget-text-editor\" data-id=\"0ae8889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ensure Legal Delivery Requirements<\/h3><p>Another essential element is ensuring that alcohol is only delivered to individuals who are legally allowed to purchase it. It&#8217;s always advisable to This includes checking photo ID at the point of delivery and ensuring that your delivery service complies with alcohol delivery rules and maintain control. To make sure you are able to maintain control you can bring the delivery in-house, for with you would require investment in vehicles and human resources, along with the implementation of advanced technologies such as fleet management software, <a href=\"https:\/\/planner.myrouteonline.com\/route-planner\/\" target=\"_blank\" rel=\"noopener\">free route planners app<\/a>, and proper training for delivery personnel.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-32467 size-full\" src=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk.webp\" alt=\"Step-by-step visual guide outlining how to legally launch an online alcohol business in the UK, including licensing, platform setup, payment security, and compliance.\" width=\"2048\" height=\"1703\" srcset=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk.webp 2048w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk-300x249.webp 300w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk-1024x852.webp 1024w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk-768x639.webp 768w, https:\/\/hurak.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-start-online-alcohol-business-uk-1536x1277.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78b5e6 elementor-widget elementor-widget-html\" data-id=\"f78b5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<html>\r\n<style>\r\n        .main{\r\n            border:3px solid #0f7c90;\r\n            border-radius:20px;\r\n            position: relative;\r\n            font-family:roboto;\r\n            font-weight: 400;\r\n            color: #000;\r\n        }\r\n\r\n        .main-two{\r\n            position: absolute;\r\n            top:-25px;\r\n            left:45px;\r\n            background-color:white;\r\n           \r\n\r\n        }\r\n\r\n        .img-div{\r\n            border-radius : 100%;\r\n            padding:2px 7px;\r\n            background-color:#0f7c90; \r\n            margin-right:5px;\r\n            width: 50px;\r\n            height: 50px;\r\n\r\n        }\r\n        .img{\r\n            width:30px;\r\n            object-fit:contain;\r\n            height:auto;\r\n            border-radius : 100%;\r\n        }\r\n\r\n        @media only screen and (max-width: 600px) {\r\n       .heading{\r\n        font-size:20px;\r\n       }\r\n       .img{\r\n            width:20px;\r\n            object-fit:contain;\r\n            height:auto;\r\n            border-radius : 100%;\r\n        }\r\n\r\n        .img-div{\r\n           \r\n            width: 40px;\r\n            height: 40px;\r\n\r\n        }\r\n        .main-two{\r\n            left:25px;\r\n\r\n        }\r\n    }\r\n        <\/style>\r\n  <\/head>\r\n  <body>\r\n   \r\n        <div class=\"main mb-3 pl-3 pl-lg-5 pl-md-5 pr-4 pt-4 pt-sm-5 pb-3\">\r\n\r\n            <div class=\"d-flex align-items-center main-two\">\r\n                <div class=\" img-div d-flex  align-items-center justify-content-center \"><img decoding=\"async\" src=\"https:\/\/hurak.com\/blog\/wp-content\/uploads\/2024\/10\/Bulb.png\" class=\"img\" > <\/div>\r\n                <h4 class=\"pr-2 m-0 heading\">Start Your Alcohol Business with Hurak\r\n<\/h4>\r\n            <\/div>\r\n\r\n\r\n            <p>\r\n\r\n              To get your Personal Licence, you\u2019ll first need to complete the APLH course.\r\nThis is a legal requirement. Hurak makes the whole process simple, and we can even apply for your Personal Licence on your behalf.\r\n\r\n<a href=\"https:\/\/hurak.com\/course\/aplh-personal-licence-training-course\" target=\"_blank\">Start with the APLH Course<\/a> | <a href=\"https:\/\/hurak.com\/licences\/aplh-personal-licence-application\" target=\"_blank\">Apply for a Personal Licence\r\n<\/a>\r\n\r\n We also offer full support for your Premises Licence application.\r\n<a href=\"https:\/\/hurak.com\/licences\/premises-licence\" target=\"_blank\"> Apply for a Premises Licence<\/a>.\r\n\r\n\r\n            <\/p>\r\n\r\n            <\/div>\r\n    \r\n  <\/body>\r\n  <\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80889e elementor-widget elementor-widget-text-editor\" data-id=\"b80889e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> Selling Liquor Online: Platforms and Marketplaces<\/strong><\/h2><p>Selling liquor online can be slightly more complicated due to the specific rules around alcohol sales on various platforms. It&#8217;s important to choose the right platform for your business and ensure that it supports the sale of alcohol. Some online marketplaces like <strong>Amazon<\/strong> have strict rules about alcohol sales and may require you to meet specific criteria to list your products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867eb9e elementor-widget elementor-widget-text-editor\" data-id=\"867eb9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Can You Resell Alcohol Online?<\/strong><\/h2><p>Reselling alcohol online is a tricky area. To resell alcohol legally, you need to ensure that the alcohol is sourced from a licensed supplier and that all necessary documentation is in place. <strong>Reselling alcohol without the correct licences can lead to severe penalties<\/strong>, including the revocation of your licence or even criminal charges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd98a1 elementor-widget elementor-widget-text-editor\" data-id=\"3cd98a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Costs of Selling Alcohol Online<\/strong><\/h2><p>While the upfront costs of setting up your business may not be excessive, there are some ongoing costs to consider:<\/p><ul><li><strong>Licensing Fees:<\/strong> You will need to budget for both the Personal Licence and the Premises Licence.<\/li><li><strong>Platform Fees:<\/strong> If you choose to sell on third-party platforms, there may be additional fees.<\/li><li><strong>Age Verification:<\/strong> Services like AgeChecked and Yoti often charge a fee for their services.<\/li><li><strong>Shipping and Packaging:<\/strong> Make sure to factor in the cost of delivering alcohol to your customers, including the packaging materials needed for safe delivery.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9f306 elementor-widget elementor-widget-text-editor\" data-id=\"5d9f306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Where to Sell Alcohol Online<\/strong><\/h2><p>When deciding where to sell alcohol online, you have several options. You can set up your own website, or you can use third-party platforms like <strong>Amazon<\/strong>. Each option has its pros and cons, so consider what best suits your business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbea262 elementor-widget elementor-widget-text-editor\" data-id=\"fbea262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>How to Legally Sell Alcohol Online in the UK<\/strong><\/h2><p>Before launching your online alcohol business, ensure you&#8217;ve completed the necessary legal steps. Here&#8217;s a step-by-step guide to help you navigate the process:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae1b59 elementor-widget elementor-widget-text-editor\" data-id=\"eae1b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Obtain a Personal Licence<\/h3><p>To legally sell alcohol, you must hold a Personal Licence. This requires completing the <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/course\/aplh-personal-licence-training-course\" target=\"_blank\" rel=\"noopener\">Level 2 Award for Personal Licence Holders (APLH)<\/a><\/span> course. After obtaining the qualification, you can apply for the licence through your local council. Hurak offers assistance with the application process and streamlines it for you.<\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/course\/aplh-personal-licence-training-course\" target=\"_blank\" rel=\"noopener\"><strong>Book Your APLH Course<\/strong><\/a><\/span><br \/><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/licences\/aplh-personal-licence-application\" target=\"_blank\" rel=\"noopener\"><strong>Apply for Your Personal Licence<\/strong><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6cd86 elementor-widget elementor-widget-text-editor\" data-id=\"ff6cd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Secure a Premises Licence<\/h3><p>Even for online sales, a Premises Licence is required for the location where alcohol is stored or dispatched. This could be a warehouse, office, or your home, provided it meets licensing criteria. You&#8217;ll also need to designate a Designated Premises Supervisor (DPS), typically the Personal Licence holder.<\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/licences\/premises-licence\" target=\"_blank\" rel=\"noopener\"><strong>Apply for a Premises Licence<\/strong><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb15f4f elementor-widget elementor-widget-text-editor\" data-id=\"bb15f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Implement Age Verification Systems<\/h3><p>The law mandates robust age verification to prevent underage alcohol sales. Your online platform must incorporate digital age checks at checkout, and delivery personnel should verify the customer&#8217;s age upon delivery. Various tools are available to integrate these checks seamlessly into your e-commerce operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4146215 elementor-widget elementor-widget-text-editor\" data-id=\"4146215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Choose Your Sales Platform<\/h3><p>Decide whether to sell through your website, online marketplaces, or delivery apps. Ensure the chosen platform supports age verification and complies with alcohol sale regulations. Each platform has distinct requirements, so select one that aligns with your business model and licensing obligations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c2b8f elementor-widget elementor-widget-text-editor\" data-id=\"76c2b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5. Establish Legal Disclaimers and Delivery Policies<\/h3><p>Clearly state age restrictions and delivery terms on your website. Include disclaimers on product pages, during checkout, and in delivery policies. Ensure delivery staff are trained to request valid ID before handing over alcohol, maintaining compliance with legal requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a273ca4 elementor-widget elementor-widget-text-editor\" data-id=\"a273ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6. Stay Informed on UK Alcohol Laws<\/h3><p>Alcohol licensing laws can evolve, so it&#8217;s crucial to stay updated. Regularly consult your local authority&#8217;s website for changes and seek professional advice when necessary. Staying informed ensures your business remains compliant and avoids potential legal issues.<\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/hurak.com\/blog\/how-to-get-an-alcohol-personal-licence\" target=\"_blank\" rel=\"noopener\"><strong>Learn More About Personal Licence Requirements<\/strong><\/a><\/span><\/p><p><span style=\"color: #000000;\">By following these steps<\/span> and utilising Hurak&#8217;s resources, you can confidently establish and operate your online alcohol business within the legal framework.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506d64b elementor-widget elementor-widget-text-editor\" data-id=\"506d64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Everything You Need to Get Licensed, All in One Place<\/strong><\/h2><p>Selling alcohol online is entirely legal, as long as you follow the right licensing and compliance steps. But failing to meet these legal obligations can result in severe penalties, including unlimited fines or even imprisonment under the Licensing Act 2003.<\/p><p>Avoid these risks by ensuring your business is properly licensed and that you have the systems in place to meet all legal requirements, such as age verification and secure delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selling alcohol online can be a profitable venture, but it comes with a set of legal and licensing requirements that must be met. In this guide, we will walk you through the essential steps and information needed to sell alcohol online in the UK, ensuring you remain compliant with the law. Do You Need a [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":32463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[6],"tags":[],"ppma_author":[43],"class_list":["post-31916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","author-esther-dsouza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sell Alcohol Online UK: Licensing &amp; Laws (2025)<\/title>\n<meta name=\"description\" content=\"Learn how to sell alcohol online in the UK legally with this 2025 guide. 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